hungrytraveler’s posterous

Designed by Colin Dunn | Country: United States

%u201CAs part of a larger branding project, I handmade a burlap coffee bag, carryout box and sugar packets for a very posh caf� that I named KOPI. The imaginary caf� imports coffee beans from Indonesia known as Kopi Luwak. The word Kopi is Indonesian for coffee and Luwak is the local name of the Asian Palm Civet, the animal responsible for this very naturally produced coffee.

A pound of Kopi Luwak can cost as much as $600, making it the most expensive coffee in the world. The branding elements borrow from Indonesian architecture, while the overarching aesthetic was %u201Cotherworld.%u201D KOPI operates as a %u201Cpop-up%u201D caf�, moving from city to city and distributing from unadvertised locations. In keeping with the secrecy of the brand, the logo doesn%u2019t appear anywhere on the packaging. However other brand elements such as color, typeface and the holding shape of the logo are utilized. When these elements are introduced into public they would indicate to the informed consumer that KOPI is nearby, if only temporarily.%u201D

Big plumes of pollution discharge into the sea as captured by the International Space Station @Astro_Soichi

Let the speculations begin.

We're getting close to 2001: A Space Technology.